The increasing popularity of smartphones have brought many businesses to indulge into mobile applications and developing mobile websites. This business ensures them a high return on investment. Effectz offers reduced time, cost and complexities of creating mobile applications on different handsets.

Retailers have two options while considering mobile application business: building an application or creating a website for mobile devices. A mobile application is a software developed that runs on mobile devices. Its main advantage is the user experience and more compatibility. Screen size and features are consistent for all users. There are in-built hardware features like GPS, camera etc which allows users to enjoy it to the fullest. In the absence of internet or 3G, a customer can browse the catalog or other application features.

A well optimized mobile website, on the other hand requires less resources and is accessible to everyone.

Effectz offers its clients both functionality of mobile applications and mobile websites.